It wasn’t that long ago that talking openly about sex—let alone buying a vibrator at a mainstream store—felt unthinkable. Fast forward to now, and we’re living in a world where celebrities like Harry Styles and influencers like Emily Oberg are launching sexual wellness products with the same energy they bring to skincare and fashion. Lube is the new lip gloss, vibrators are being packaged like luxury candles, and intimacy is suddenly part of your daily wellness routine. And honestly? That might be a good thing.
Take Harry Styles, for instance. His brand Pleasing, once focused on beauty and gender expression, has dipped into the realm of pleasure products, gently blurring the lines between self-care and self-intimacy. Emily Oberg, the tastemaker behind Sporty & Rich, has also expanded her brand's minimalist, health-conscious aesthetic to include sensuality and sexual health. It's no longer radical to see sex discussed alongside green juice, yoga, and mental health—and that shift is worth celebrating.
Because let’s be real: sexual wellness is wellness. Pleasure, consent, bodily awareness—these are all fundamental to how we experience ourselves and our relationships. So when public figures with huge platforms normalize those conversations, it sends a powerful message: it's okay to prioritize your pleasure, explore your desires, and invest in your sexual well-being.
That said, we can’t ignore that this movement is also extremely marketable. The sexual wellness industry is booming—projected to surpass $40 billion globally by 2030—and it’s no coincidence that A-list names are getting involved. Brands are leaning into clean design, gender-neutral messaging, and millennial-friendly packaging, creating a version of sexual wellness that feels safe, aesthetic, and, yes, Instagrammable. Is that all bad? Not necessarily.
In fact, the appeal of these beautifully branded products might be exactly what's helping erase shame around pleasure. If a $60 lubricant in a frosted glass bottle makes someone feel more confident walking into their sexuality, that’s a small but meaningful win. The key is making sure this wave of sex-positivity isn’t just for the privileged few who can afford designer vibrators.
Still, there’s something refreshing—maybe even revolutionary—about the fact that sexual wellness is no longer relegated to the back corners of health stores. It’s out in the open, in Sephora aisles and Instagram stories, and endorsed by names people trust. While we should absolutely continue pushing for inclusivity, affordability, and honest conversation, we can also recognize that this moment is part of a broader cultural shift toward wholeness—body, mind, and yes, sexuality.
So if a Harry Styles fan feels empowered to explore their body in a healthy, stigma-free way because he made it “cool,” that’s not nothing. And if brands like Oberg’s help bridge the gap between aesthetics and intimacy, then maybe we’re heading in the right direction.
Sexual wellness is here. It’s rebranded, yes—but also reimagined. And that’s something worth talking about.